One thing I learned in my 25-year career in the retail and CPG industries is that when it comes to getting some help for a data and...

The AI disruption that started with the release of open source ChatGPT in the fall of 2022 continues to disrupt most organizations. GPT...

In the CPG world , the terms consumer and customer are commonly conflated. However, the distinction remains important. The consumers of...

Most brands know trade promotion is necessary in the grocery industry, but the real question is how much is enough? Some brands can get...

Many of our favorite iconic brands all started from someone's intuition about potential needs in a market. This creation process is...

With the rapid adoption of large language models (LLM) models like ChatGPT into the corporate world, it's not hard to see that any job...

After working with several small CPG brands over the last few years, one common question is about point of sale (POS) data. Brands...

Wait what? Every day we are constantly being bombarded with predictions that AI will replace almost any job that involves some degree of...

You may be wondering , OK, where is he going with this post? Bear with me and let me explain. First a quick review of the two constructs....

The concept of brand value is one of the most debated topics in the marketing literature. While there are many methods of calculating...

The ideas that underpin sales and operations planning (S&OP) are simple and intuitive. Getting the sales and manufacturing teams...

Coming Soon! JimSwallow@AnalyzeBrand.com References: