Introducing AnalyzeBrand.com

AI will Clean up our Data. Right?

Focus on Consumers - Not Customers

How Much Trade Promotion is Enough?

Creative Destruction and Small Brands

AI and the Spark of Authenticity

Getting Your Arms Around POS Data

Wait What, AI has Hallucinations?

Deductive vs. Inductive Approaches in Analytics

Measuring Brand Value. Is there an algorithm for that?

S&OP. Why is it so Hard?

Marketing Mix Modeling. A Comeback Story