Introducing AnalyzeBrand.com

One thing I learned in my 25-year career in the retail and CPG industries is that when it comes to getting some help for a data and analytics project, there is scarce help available in the market. Sure, the big management and auditing consultancies will gladly assist any company, but many times I could not afford the hefty price tags, long engagement commitments, and internal SMEs necessary for a successful project.

For example, many big consultancies push clients towards longer engagements that last several months -- even if you only need a small project that takes a week. They are experts at linking your one-week project to a bigger problem, and a bigger engagement. And in terms of the quality of analytical resources, they tend to leverage recent college graduates (albeit very bright) but who are learning on the job. These consultants tweak boilerplate Excel templates for each client. This is not exactly what you were looking for right? As a result, this leaves many companies, especially smaller brands or retailers, trying to find time to do the analysis themselves, or reducing the problem, or worse yet -- just not doing the analysis at all.

That doesn't have to be the case, and it's one of the reasons that I founded AnalyzeBrand.com in 2024. We can help you with your data and analytical needs, regardless of project size, on your timeline, in a budget friendly way.

Send me a note today and we can discuss your analytical project!

JimSwallow@AnalyzeBrand.com

Competencies

• Power BI analytics

• Data integration / automation

• Brand performance 

• Anomaly detection

• IBP / S&OP analytics

• Forecast simulations

• Revenue attribution

• Consumer insights

• Promotion effectiveness

• Customer segmentation

• A/B testing 

• NPS / sentiment analysis​​​​

• ​Store 4 wall performance

• Store labor / shrink modeling