The AI disruption that started with the release of open source ChatGPT in the fall of 2022 continues to disrupt most organizations. GPT...

In the CPG world , the terms consumer and customer are commonly conflated. However, the distinction remains important. The consumers of...

With the rapid adoption of large language models (LLM) models like ChatGPT into the corporate world, it's not hard to see that any job...

After working with several small CPG brands over the last few years, one common question is about point of sale (POS) data. Brands...

You may be wondering , OK, where is he going with this post? Bear with me and let me explain. First a quick review of the two constructs....